The initial shot of the four colorful hair dye tubes arranged artfully.

The ad opens with a close-up of four tubes of Syoss Color Glaze hair dye arranged diagonally against a dark, abstract background. The scene then shifts to a split screen: on the left, hands in black gloves hold a tube and a small golden object; on the right, gloved hands apply product to a strand of grey hair. The next sequence shows a woman with long, dark hair in profile, with swirling brown lines around her, and the text 'OHNE SCHÄDEN' appears. She then turns to face the camera, her hair looking smooth and shiny, with the same swirling effect and text. A close-up of hair strands follows, with the text 'LAMINIERUNGS-EFFEKT' appearing. The ad concludes with the four tubes of hair dye displayed again, with text indicating availability in four shades and a signature from 'Bill Kaulitz'.