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Published22 Apr 202622 Apr 26
AI
The initial close-up of the orange Swatch watch being submerged in water with liquid flowing over it.
The ad opens with a close-up of a Swatch SCUBA watch being submerged in water, with liquid flowing over it. The watch is orange and white with a transparent bezel. It is shown surrounded by jellyfish, creating an underwater aesthetic. The camera then zooms in on the watch's intricate gears and hands, highlighting its mechanical aspects. The pacing is slow and deliberate, emphasizing the watch's design and the aquatic environment. The ad concludes with a final shot of the watch and the Swatch logo.











