A close-up of a muscular man with a beard tying his running shoes.

The ad opens with a close-up of a man tying his running shoes, then transitions to a shot of a Suunto watch on his wrist displaying activity options. It then shows runners on a bridge, in a forest, and in a city. The pacing is dynamic, intercutting between close-ups of the watch and action shots of running. The final scenes show people high-fiving and a close-up of a smiling man.