The stark white, spiky "STRINGJOY" logo against the black background.

The ad opens with a black screen and a white, spiky, gothic-style logo that reads "STRINGJOY". After a brief pause, a black electric guitar with a dark wood grain finish and silver hardware appears, superimposed over the logo. The guitar is angled diagonally across the screen. The text "FRESH STRINGS COULD LAND YOU A MARK MORTON LES PAUL." appears below the guitar in bold white capital letters. Below that, in smaller white text, is "VOID WHERE PROHIBITED. NO PURCHASE NECESSARY. SEE DETAILS AND OFFICIAL RULES AT STRINGJOY.COM/SWEEPSTANS051520". The guitar and text remain on screen for the duration of the ad.