Rows of black shampoo bottles with black pumps.

The ad opens with rows of black shampoo bottles with black pumps, labeled 'SPARTAN ROOT ACTIVATOR SHAMPOO'. It then shows a hand dispensing the shampoo, followed by a man applying it to his hair in a shower. The next scene shows a man running his fingers through his hair. Finally, it displays before-and-after images of hair regrowth, showing a balding man and then the same man with fuller hair. The video is edited with quick cuts between scenes.