The initial shot of a very dirty baking dish and the bold "SO WHAT?" text.

The ad opens with a close-up of a dirty baking dish on a table, with two wine glasses and a red kitchen appliance in the background. The Somat logo is visible. The scene then transitions to a man inside a dishwasher, holding up a dirty baking dish and saying "So what?". The next shot shows a package of Somat Excellence Premium 5in1 Caps, with text highlighting its effectiveness against dried-on food. Two wine glasses and the baking dish are also visible. The final shot shows the man looking at the camera through a clean baking dish, implying the product's cleaning power.