A hand reaching for a retro cassette player.

The ad opens with a close-up of a hand reaching for a vintage RadioShack cassette player. The text "THE SOMA EXPERIENCE" appears. The scene then shifts to a woman being fitted for a bra by an expert. The woman later speaks directly to the camera, describing her experience with the bra. The ad features both color and black-and-white footage, with quick cuts and close-ups of the woman's expressions and the product. It concludes with the SOMA logo.