A man in a suit speaking directly to the camera with Italian subtitles.

The video opens with a man in a light blue suit speaking, with Italian subtitles. It then cuts to various men looking in mirrors, examining their faces, and then shows close-ups of older men's faces. The product, a dark blue bottle of night face cream, is introduced and demonstrated. The video shows the product being manufactured in Italy and then displays before-and-after photos of men who have used the product. The ad concludes with the brand logo.