A squirrel standing next to toilet paper with the question "SVENSKPRODUCERAT?"

The ad opens with a roll of toilet paper and a squirrel. Text asks "SVENSKPRODUCERAT?". The scene transitions to a stylized green landscape with a small house, then a factory with a Swedish flag. The squirrel is shown in different locations within this landscape. Finally, a package of Serla Smart kitchen paper is shown, with the squirrel next to it. The ad uses animated green shapes and a bright, sunny aesthetic.