The question "SVENSKPRODUCERAT?" and the animated squirrel.

The ad opens with a roll of toilet paper and a squirrel. Text appears asking "SVENSKPRODUCERAT?". The scene transitions to a stylized green landscape with small houses and a factory with a Swedish flag. A squirrel runs through the landscape. The toilet paper roll is shown again, with a plant growing out of it. The final scene shows a package of Serla toilet paper with the squirrel and text. The pacing is quick and transitions are smooth.