A squirrel looking curiously at a roll of toilet paper with the word 'SMART?' on screen.

The ad opens with a roll of toilet paper and a squirrel looking at it. The text 'SMART?' appears. The squirrel then runs around a landscape with rolling green hills and a path. A signpost with 'MARIESTAD' on it appears. The squirrel runs past it. The scene transitions to two packages of Serla toilet paper stacked on top of each other, with animated green and purple swirls around them. The squirrel is shown again next to the toilet paper packages.