A curious squirrel standing next to a roll of toilet paper with the question 'SUOMALAISTA?' (Finnish?) on screen.

The ad opens with a roll of toilet paper and a squirrel. Text appears asking 'SUOMALAISTA?'. The squirrel looks around, and then a green, leafy animation surrounds the toilet paper, which sprouts a small plant. The scene transitions to a stylized green landscape with small houses and a factory with a Finnish flag. The squirrel runs through the landscape. The ad then shows a package of Serla household paper with the squirrel on it, and finally, the squirrel and the product are shown with text. The overall pacing is quick and playful.