A squirrel looking curiously at a roll of toilet paper with the text "FIKSUA?"

The ad opens with a squirrel looking at a roll of toilet paper and the text "FIKSUA?". Animated purple and green shapes appear and swirl around the toilet paper roll. The squirrel then runs through a stylized landscape with green hills and a yellow sun. It stops at a signpost with directions, one of which points to "MÄNTTÄ". The squirrel then jumps and runs off-screen. The ad transitions to show two products: Serla Hella toilet paper and Serla Talouspaperi household towel. A large squirrel appears next to the products, and the text "SEHÄN ON SERLA." appears on screen. The final shot shows the squirrel looking at the camera with the text "Fiksu valinta!" on a purple shape.