A squirrel looking curiously at a roll of toilet paper.

The ad opens with a roll of toilet paper and a squirrel looking at it. Text appears asking "BRA KÖP?". The squirrel then moves along a purple conveyor belt with multiple rolls of toilet paper. The squirrel jumps and grabs a roll, then the scene transitions to a package of Serla Smart toilet paper with the squirrel on it. The final scene shows the squirrel next to the package with text "DET ÄR JU SERLA."