A person holding a newspaper with a large K18 product advertisement.

The video opens with a person holding a newspaper with a K18 product ad. This transitions to a blurred shot of a smiling woman holding a K18 product, then a close-up of the K18 AirWash dry shampoo bottle surrounded by purple and white spheres. It then shows a person holding a newspaper with a Moroccanoil product ad, followed by close-ups of Moroccanoil bottles. The ad then features a woman with curly hair, followed by a person holding a newspaper with a Fenty Hair product ad, and then a close-up of a Fenty Hair product being applied. The video concludes with close-ups of OUAI products and a person applying OUAI Bond Repair Balm. The final frames show newspaper-style ads for Sephora collaborations with K18, Fenty Hair, and OUAI, ending with the Sephora logo and loyalty program information.