The initial black screen with bold white text "THE NEXT BIG THING" and the Sephora logo.

The ad opens with a black screen and white text, then transitions to a pink-hued aesthetic. It showcases a woman applying various skincare products from the "glowery" brand, including a butter balm, a serum, and a hydrating cream. The visuals are soft and dreamy, with close-ups of the products and the woman's face. The pacing is moderate, with quick cuts between product application and product shots. A Sephora logo is present throughout.