The Sealy Posturepedic Exquisite logo.

The ad opens with the Sealy Posturepedic Exquisite logo. This transitions to a close-up of a metallic spring, which then extends downwards. Next, a white, anatomically-shaped mannequin is shown lying on a bed, with its internal spring system visible and glowing. Text appears over the mannequin. Finally, a woman is shown lying on her side in bed, covered by white sheets, with text appearing over her.