A man enthusiastically scrubbing a dirty plate with a sponge.

The ad opens with a close-up of a green towel with the Scotch-Brite logo. It then cuts to a man in a kitchen, wearing a grey shirt and jeans, holding a dirty plate and a sponge. He starts scrubbing the plate. He then throws a sponge in the air and catches it. He is seen cleaning the kitchen counters and then the stovetop. He squeezes a soapy sponge, creating a lot of foam. The sink fills with foam, spelling out "EPIC CLEANING POWER". The man then dances around the kitchen. A dog with a tag that says "SCOTCHIE" is shown, followed by a woman looking confused. The man and woman then appear together, with the Scotch-Brite products in the foreground. The ad ends with the tagline "The BRITE SIDE of clean".