The prominent display of the Schwarzkopf Gliss shampoo bottle at the beginning.

The ad opens with a close-up of a Schwarzkopf Gliss Ultimate Repair shampoo bottle. A woman with blonde hair is blurred in the background, holding the bottle. The scene then transitions to a microscopic view of damaged hair fibers being repaired, with text indicating 'KERATINAS ATSTATO'. This is followed by a shot of the woman's healthy, wavy blonde hair from behind, with text 'PO'. The ad concludes with a display of the Schwarzkopf Gliss Ultimate Repair shampoo, conditioner, and hair mask, with the tagline 'FOR EVERY YOU.'