The initial shot of the woman holding the product and the prominent branding.

The ad opens with a woman holding up a bottle of Schwarzkopf Gliss Oil Nutritive Nourishment Shampoo. The camera then shows the shampoo being poured into a hand and then lathered into hair in a shower. A split screen shows the woman holding scissors and then a final shot displays the product line with text overlay. The pacing is quick and dynamic.