The question "DES CHEVEUX SOUPLES ?" (Soft hair?) appears on screen.

The ad opens with a woman with red hair looking in a mirror, then shows product bottles of Schwarzkopf Gliss Oil Nutritive. The woman is then shown in a shower, applying shampoo to her hair. The ad transitions to before and after shots of her hair, highlighting its improved appearance. She is then shown in a theater setting, first from behind, then facing the camera, and finally a close-up of her hair flowing. The ad concludes with product shots and the brand logo.