The word "NIEUW" (New) in bold gold lettering.

The ad opens with a woman in a bathroom holding a box of Schwarzkopf Creme Supreme hair dye. It then transitions to close-ups of hair being treated with a pre-serum, color, and mask. A woman is shown from behind with her newly colored blonde hair, then three women are shown smiling and interacting, one of whom is the blonde woman. They walk towards a photo booth, and then pose together inside it. The ad ends with shots of the product boxes and the Schwarzkopf logo.