The "NEU" (New) text and the close-up of the hair dye box.

The ad opens with a woman in a bathroom holding up a box of Schwarzkopf Creme Supreme hair dye. The packaging is shown close-up, highlighting the blonde hair color. The scene then shifts to three women entering a photo booth. Inside, they pose for pictures, with the middle woman waving. The final shot shows three boxes of the hair dye in different shades (dark brown, medium brown, and blonde) with the tagline 'FOR EVERY YOU.' The pacing is quick and dynamic.