A woman with beautiful long hair is shown in a bathroom setting.

The ad opens with a woman with long, wavy blonde hair in a bathroom. Text appears asking about long and strong hair. She then holds up a bottle of Schauma shampoo. The ad transitions to close-ups of ingredients (hibiscus, rosemary, pro-vitamin B5) within water droplets and then on a strand of hair. A phone screen shows a woman applying shampoo and then touching her hair. The ad then shows a split screen of the woman's hair, one side appearing smoother. The woman then smiles and touches her hair, with the product bottle visible. The ad ends with the woman smiling and touching her hair, with the product bottle visible.