The opening shot of the prominent rose gold chain.

The ad opens with a close-up of a thick, rose gold chain against a black, patterned background. The SAXX logo appears in a white square. The text "New Drop. Maxx Energy." fades in. The scene transitions to a man with a beard wearing a black t-shirt, a black baseball cap, and a thick gold chain, looking thoughtfully at the camera. He gestures to his eye. The final scene shows a close-up of SAXX branded underwear with a bold, graphic pattern featuring animals and wings. The text "Level up your top drawer." appears.