The sound of a can opening and fizzing, followed by the visual of the can being opened.

The ad opens with a montage of quick cuts showing a can of Sanpellegrino being opened, then poured into a glass. The setting transitions to a beach with umbrellas and boats in the background. The final scene shows four cans of Sanpellegrino Ciao! flavored sparkling water in different flavors (Peach, Lime, Blood Orange, Cherry) displayed on a ledge overlooking the ocean. The editing is fast-paced and refreshing.