Animated character eating a sandwich.

The video opens with a stylized animation of a person relaxing on a beanbag chair, eating a sandwich and holding a drink. The scene transitions to text on a textured background, then shows close-ups of raw salmon, a bowl of dip with herbs and olive oil, and crackers. The final scenes show crackers topped with cream cheese, smoked salmon, and herbs, with nutritional information displayed. The animation of the person is bookended at the beginning and end of the ad.