A close-up of a bag of Sabritas chips.

The ad opens with a close-up of a bag of Sabritas Original potato chips. It then cuts to a television screen showing a soccer match with a packed stadium. A man wearing a Mexican soccer jersey and scarf is shown sitting on a couch, looking at the TV. He then picks up the bag of chips, opens it, and eats one. The ad features logos for FIFA, Sabritas, and the Mexican national soccer team. The man smiles and enjoys the chips while watching the game. The final shot shows the man looking directly at the camera.