The initial shot of the S.Pellegrino bottle and the text "Indovina la domanda" (Guess the question) creates intrigue.

The ad opens with a close-up of a bottle of S.Pellegrino being placed on a table. The scene then shifts to show Lewis Hamilton and another man sitting at a table in a restaurant. Hamilton is seen drinking from a glass and then speaking. The other man is shown listening and then speaking. The ad features shots of the restaurant interior, including other patrons and bar area. The pacing is moderate, with cuts between the two men and close-ups of the product. The ad ends with a shot of S.Pellegrino being poured into a glass.