The initial Italian text "Fin dove può portarti una domanda?" (Where can a question take you?) followed by the close-up of the S.Pellegrino bottle.

The ad opens with a close-up of a man holding a green bottle of S.Pellegrino water. Text appears on screen. The camera then zooms in on the bottle's label, which reads "BE RIGHT OR BE LIKED?". The scene shifts to show two men, Lewis Hamilton and another person, engaged in conversation, with Hamilton laughing. The S.Pellegrino logo and tagline appear on screen.