The initial close-up of the woman's face and the "NOWOŚĆ" text.

The ad opens with a close-up of a woman's face, then transitions to a shot of a red umbrella in the rain, followed by a close-up of the word "NOWOŚĆ" (New). It then shows three people laughing under a colorful umbrella, with a red arrow pointing to text. The final scene features a woman jogging in a forest, with a product box in the foreground. The pacing is quick, with rapid cuts between scenes.