A hand holding a sleek black lipstick tube.

The ad opens with a close-up of a hand holding a black lipstick tube. It then transitions to a shot of the lipstick tube with the text "ROUGE DIOR" overlaid. The ad features several women applying red lipstick, with close-ups of their lips and faces. One woman is shown in a dramatic red tulle gown in a sewing studio, interacting with seamstresses. The pacing is quick, with rapid cuts between different women and settings. The ad concludes with a group of women, one of whom holds the lipstick tube, and the text "ROUGE DIOR THE NEW LIPSTICK" appears.