The initial product shot with prominent branding and the 'NEW Launch' badge.

The ad opens with a product shot of the Roborock H60 Hub Ultra vacuum cleaner and its accessories, highlighting key features through a grid of close-up images. It then transitions to lifestyle shots showing the vacuum in use, demonstrating its cleaning power and ease of use, including a close-up of the anti-tangle brush and suction power. A shot of a cat is briefly shown, followed by close-ups of the vacuum's dustbin filling up and then emptying into the dock. The ad concludes with a black screen featuring the Roborock logo.