The initial close-up of a drop falling into vibrant red liquid.

The ad opens with a close-up of a drop of liquid falling into a red liquid, with the Rituals logo in the corner. This transitions to a shot of the Rituals logo and text, then a woman cupping water to her face, followed by a woman applying soap to her shoulder. The scene shifts to a woman meditating by a pool in a red dress, then a woman holding a red spray bottle. Another shot shows a close-up of a creamy texture, followed by a woman with a face mask. The ad concludes with a woman submerged in a bath of red rose petals, with the Rituals logo and text.