The Ritual logo and the founder speaking directly to the camera.

The ad opens with the Ritual logo, then shows Kat Schneider, founder and CEO of Ritual, standing outside a large, classical building. She is wearing a yellow vest. The scene then transitions to four women walking towards the building, which appears to be the US Capitol. The next shot shows two women walking inside the building. The ad then shows two bottles of Ritual's Essential Prenatal Multivitamin in front of the Capitol building, with text overlays. The final shot is a yellow background with text and a button.