Close-up of a woman applying glossy lip oil and then biting into a strawberry.

The video showcases the Rimmel 'Oh My Gloss! Lip Oil' product through a series of quick cuts. It features different individuals applying the lip oil, close-ups of lips with the product on, and shots of the product itself, often paired with fruits like strawberries and cherries, or in lifestyle settings. The editing is fast-paced, with text overlays highlighting shade names and a promotional offer. The overall aesthetic is vibrant and focused on the glossy, appealing finish of the lip oil.