The Rimmel London logo and "X Roxie" text overlayed on a close-up of a woman applying makeup.

The ad opens with a close-up of a woman applying makeup, with the Rimmel London logo and "X Roxie" text overlayed. The scene transitions to her holding a Rimmel "The Multi-Tasker" product, then to her opening a pink tube of makeup. The final shot shows a collection of Rimmel products laid out in front of a red makeup bag.