The prominent "10€" offer and the Rimmel London logo at the beginning of the ad.

The ad opens with a close-up of a woman holding a Rimmel London mascara tube above her head. The camera then zooms in on her face as she applies the mascara, showing the product's wand and the effect on her lashes. The pacing is quick and focused on the product application. The background is dark and blurred, emphasizing the woman and the product.