Close-ups of diverse women's lips and faces with handwritten text.

The ad opens with close-ups of handwritten text and images of diverse women, focusing on their lips and faces. It transitions to show different lipstick shades being applied and swatched. The video features older women and women of color, highlighting their beauty and confidence. The pacing is elegant and sophisticated, with close-ups and slow-motion shots. The ad concludes with a woman walking across a crosswalk with 'ICONIC NEVER GETS OLD' painted on it.