Close-up of a grill dial being turned.

The video opens with a close-up of a dial on a grill, showing settings for 'OFF', 'SMOKE MODE', and 'GRILL MODE'. A hand turns the dial. It then cuts to a man with a beard in casual outdoor wear standing next to a grill with food on it. Another man in a polo shirt and shorts is shown talking and gesturing, standing in front of a grill with food. The video shows close-ups of burgers with cheese melting on them and ribs cooking on the grill. The dial is shown being turned again. The ad ends with a close-up of the grill and its branding.