A woman waving at a digital butterfly.

The video opens with a woman waving at a digital butterfly. She then interacts with a Qualy butter container, transforming it into a photo frame. The ad shows various creative ways to reuse the containers, featuring different designs and photos. The woman is shown crafting and explaining the process. The video transitions to outdoor shots with Qualy containers and ends with a display of multiple containers with the tagline "Tudo isso é reflorescer".