The initial shot of the Qualy margarine tub.

The ad opens with a tub of Qualy margarine on a table, then transitions to a photo album with family pictures. A boy and a woman look at the album, with the boy asking "Is this you?". The scene shifts to a young girl celebrating a birthday, then to her as a child lying on the floor with a glass of juice and cookies. The final scenes show tubs of Qualy margarine and a family eating toast with it, with text overlaying the final shots.