The close-up shot of the Qualy margarine tub and the hand reaching for it.

The ad opens with a close-up of a tub of Qualy margarine on a table, with toast and a knife nearby. A hand reaches in to pick up the tub. The scene then shifts to a slightly blurred view of the margarine tub with a knife. The camera then focuses back on the tub, showing it from different angles. Finally, two tubs of Qualy margarine are shown side-by-side, with the brand logo prominently displayed.