A close-up of a baby's face.

The ad opens with a close-up of a baby's face, then transitions to a scene with three people standing in a grassy area outside a rustic building. One man is smoking, a woman is holding her hands to her chest, and another man is clapping. A young man then runs into the frame. The scene shifts to the young man in a warehouse, packing boxes. An older man appears agitated. The young man is then seen walking down a street at night, looking into shop windows. The ad then shows a close-up of a knife slicing a salami. The young man is seen smiling while wearing an apron, and later at a dinner table with others, celebrating. Finally, a woman presents him with a trophy on a stage, and the Puopolo logo appears with the tagline 'Made slow'.