The vintage clothing and outdoor setting of the initial scene.

The ad opens with three people standing in a grassy field, seemingly watching a game. Two men and one woman, dressed in vintage attire. A blue duffel bag sits on the ground. The scene then shifts to a close-up of a knife slicing a cured sausage on a wooden board. Slices of the sausage are already cut and stacked. The final scene shows a man with curly hair, wearing an apron, holding a whole cured sausage and looking at it with a smile. The Puopolo logo appears over him.