The animated text 'PRINCIPIA' with abstract shapes.

The video opens with a black screen and white animated text 'PRINCIPIA' with some abstract white shapes. It then transitions to a split screen showing a hand holding a tube of sunscreen with the ocean and boats in the background. The middle panel shows a person holding the same sunscreen tube and applying it to their face. The right panel shows sunscreen being squeezed from the tube onto a hand. The final scene is a product shot of multiple tubes of sunscreen lined up on a beach with the ocean in the background.