The close-up of the "Prince" cookie box with animated characters.

The video opens with a close-up of a hand holding a box of "Prince" cookies, featuring cartoon characters. The scene then transitions to a wider shot of two cartoon characters, a man and a child, standing in front of a soccer goal. A smartphone is then shown displaying an augmented reality experience where the cartoon characters appear to interact with the real-world environment. Confetti and musical notes animate around the phone screen. The ad concludes with the text "Créez votre carte musicale" and "partagez-la avec vos proches".