The man's direct question "Are you a cat dad too?" and his relatable description of a common cat owner problem.

The ad opens with a man in a kitchen asking if the viewer is a cat dad. He then humorously describes a common problem of using cheap, ineffective cat litter. The scene shifts to show a cat in a litter box, then a sleeping cat on a chair, and then a bag of PrettyLitter. The man is shown holding the bag and explaining its benefits. He then demonstrates pouring the litter into a litter box. The video concludes with a graphic of the PrettyLitter logo and a call to action.