The application of a gel that appears to remove visible dirt and dead skin from the neck.

The video shows a close-up of a person's neck and shoulder area. A hand holds an orange tube of exfoliating gel and applies a small amount to the neck. The gel is then massaged into the skin, and as it's rubbed, it appears to pick up dead skin cells and dirt, forming small clumps. The person then wipes the area with a white paper towel, revealing cleaner skin. The video ends with a shot of the product tube.