The initial extreme close-up of the dark red can with water droplets and the reveal of the Spider-Man mask.

The ad opens with extreme close-ups of a dark red can with water droplets, revealing the 'Poppi' logo and then a Spider-Man mask. It transitions to show three different Poppi cans with Spider-Man themed designs: Cherry Limeade, Lemonade, and Wild Berry. The cans are shown floating and then arranged in a pyramid formation with matching boxes. The final shot is a wide view of the Poppi logo and Spider-Man movie title.